01 / 2026
AI应用 - 海外AI社交陪伴
动效设计交互增强赋能 AIGC 技术沉淀，让AI陪伴褪去冰冷质感，传递温暖共鸣
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2026 UI & UX
DESIGN PORTFOLIO
A curated selection of product, smart-hardware and AI design work — eight years of practice, from early sketches to shipped experiences. Each case study walks through real user problems, design decisions and measurable outcomes.
Six featured projects, from sketch to ship.
我是陈炜，一名懂体验的视觉设计师，现任 ELEGOO 体验设计组长。拥有 8 年设计经验，专注于 C 端应用、智能硬件、3D 与动效设计，并持续探索 AI 产品落地。我擅长从真实用户与产品信号出发，推动体验优化、消费转化、设计系统搭建及 0→1 产品落地，让设计判断经得起真实场景的检验。
我不认为设计是在既有答案上增加美感，而是在模糊与限制中重新定义问题。工具、媒介与趋势不断变化，真正稳定的始终是对人的理解。好的体验无需刻意解释——它让复杂退到幕后，让人与技术的关系变得自然。
8+
C端・硬件・AI设计经验
4
UX/UI团队带领经验
3+
跨端设计系统搭建
370W+
新用户注册绑定
80%
AI产品注册绑定率
50%+
Icon识别性平均提升
Selected work
Portfolio
PROJECTS: 06
DISCIPLINE: UI / UX
PORTFOLIO: 2026
02 / 2026
复杂系统设计 - 桌面端切片软件
面对 FDM/LCD 交织的参数逻辑，我通过体验地图梳理路径、借助 AI 补齐边界场景，并以任务走查验证方案闭环。
03 / 2026
海外独立站 - ELEGOO官网改版
兼具产品与设计职责，主导官网视觉改版及核心购买链路优化，其中耗材「梯度折」已上线并取得正向结果
04 / 2026
智能家居 - 米家场景化导购
以生活场景激发智能家居需求，上线后，首屏及第二屏「推荐设备」CTR 分别达 11.74%、6.33%
05 / 2026
MIUI系统应用 - 家长守护
从0-1全程参与规划C端产品的发展路径，聚焦亲子管控全链路核心痛点
06 / 2026
米家智慧屏交互优化
以可用性测试驱动设备控制体验重构，让复杂操作更高效、更易识别，并适配不同年龄的家庭用户
Design Operations
Systems & Leadership
2026
Speakers
Voices shaping the build
2026
Meet the
Speakers
Mario Pinto
Program Manager | Google DeepMind
Natalie is MakeReign’s Creative Group Head, and an award-winning e-commerce designer. She builds, nurtures, and matures exceptional product design teams, and the digital products and services they create. Her work sits at the intersection of design excellence and business strategy, where she uses design to unlock value, solve complex problems, and deliver customer-first experiences that drive measurable business results.
Natalie is known for translating complexity into meaningful, usable experiences that balance customer needs with commercial outcomes. With a pedigree in strategic execution, and strong foundations and deep expertise across UX Research, UX Design, and UI Design, she brings a data-informed approach to defining the right problems, aligning stakeholders, and shaping clear product direction. Natalie is recognised for developing scalable design practices, raising quality through strong craft, and guiding teams from discovery through to delivery.
Calvin Pedzai
Head of Experience Design | Takealot
Natalie is MakeReign’s Creative Group Head, and an award-winning e-commerce designer. She builds, nurtures, and matures exceptional product design teams, and the digital products and services they create. Her work sits at the intersection of design excellence and business strategy, where she uses design to unlock value, solve complex problems, and deliver customer-first experiences that drive measurable business results.
Natalie is known for translating complexity into meaningful, usable experiences that balance customer needs with commercial outcomes. With a pedigree in strategic execution, and strong foundations and deep expertise across UX Research, UX Design, and UI Design, she brings a data-informed approach to defining the right problems, aligning stakeholders, and shaping clear product direction. Natalie is recognised for developing scalable design practices, raising quality through strong craft, and guiding teams from discovery through to delivery.
Dean Broadley
Design Director | Yoco
Natalie is MakeReign’s Creative Group Head, and an award-winning e-commerce designer. She builds, nurtures, and matures exceptional product design teams, and the digital products and services they create. Her work sits at the intersection of design excellence and business strategy, where she uses design to unlock value, solve complex problems, and deliver customer-first experiences that drive measurable business results.
Natalie is known for translating complexity into meaningful, usable experiences that balance customer needs with commercial outcomes. With a pedigree in strategic execution, and strong foundations and deep expertise across UX Research, UX Design, and UI Design, she brings a data-informed approach to defining the right problems, aligning stakeholders, and shaping clear product direction. Natalie is recognised for developing scalable design practices, raising quality through strong craft, and guiding teams from discovery through to delivery.
Daniel Courtenay
VP of Product | DStv Stream
Natalie is MakeReign’s Creative Group Head, and an award-winning e-commerce designer. She builds, nurtures, and matures exceptional product design teams, and the digital products and services they create. Her work sits at the intersection of design excellence and business strategy, where she uses design to unlock value, solve complex problems, and deliver customer-first experiences that drive measurable business results.
Natalie is known for translating complexity into meaningful, usable experiences that balance customer needs with commercial outcomes. With a pedigree in strategic execution, and strong foundations and deep expertise across UX Research, UX Design, and UI Design, she brings a data-informed approach to defining the right problems, aligning stakeholders, and shaping clear product direction. Natalie is recognised for developing scalable design practices, raising quality through strong craft, and guiding teams from discovery through to delivery.
Fred Roed
CEO | Heavy Chef
Natalie is MakeReign’s Creative Group Head, and an award-winning e-commerce designer. She builds, nurtures, and matures exceptional product design teams, and the digital products and services they create. Her work sits at the intersection of design excellence and business strategy, where she uses design to unlock value, solve complex problems, and deliver customer-first experiences that drive measurable business results.
Natalie is known for translating complexity into meaningful, usable experiences that balance customer needs with commercial outcomes. With a pedigree in strategic execution, and strong foundations and deep expertise across UX Research, UX Design, and UI Design, she brings a data-informed approach to defining the right problems, aligning stakeholders, and shaping clear product direction. Natalie is recognised for developing scalable design practices, raising quality through strong craft, and guiding teams from discovery through to delivery.
Howie Kahn
Brand Director | Sealand Gear
Natalie is MakeReign’s Creative Group Head, and an award-winning e-commerce designer. She builds, nurtures, and matures exceptional product design teams, and the digital products and services they create. Her work sits at the intersection of design excellence and business strategy, where she uses design to unlock value, solve complex problems, and deliver customer-first experiences that drive measurable business results.
Natalie is known for translating complexity into meaningful, usable experiences that balance customer needs with commercial outcomes. With a pedigree in strategic execution, and strong foundations and deep expertise across UX Research, UX Design, and UI Design, she brings a data-informed approach to defining the right problems, aligning stakeholders, and shaping clear product direction. Natalie is recognised for developing scalable design practices, raising quality through strong craft, and guiding teams from discovery through to delivery.
Phumi Körber
Founder | Kloset Klub
Natalie is MakeReign’s Creative Group Head, and an award-winning e-commerce designer. She builds, nurtures, and matures exceptional product design teams, and the digital products and services they create. Her work sits at the intersection of design excellence and business strategy, where she uses design to unlock value, solve complex problems, and deliver customer-first experiences that drive measurable business results.
Natalie is known for translating complexity into meaningful, usable experiences that balance customer needs with commercial outcomes. With a pedigree in strategic execution, and strong foundations and deep expertise across UX Research, UX Design, and UI Design, she brings a data-informed approach to defining the right problems, aligning stakeholders, and shaping clear product direction. Natalie is recognised for developing scalable design practices, raising quality through strong craft, and guiding teams from discovery through to delivery.
Grant Campbell
Creative Technology Director | MakeReign
Natalie is MakeReign’s Creative Group Head, and an award-winning e-commerce designer. She builds, nurtures, and matures exceptional product design teams, and the digital products and services they create. Her work sits at the intersection of design excellence and business strategy, where she uses design to unlock value, solve complex problems, and deliver customer-first experiences that drive measurable business results.
Natalie is known for translating complexity into meaningful, usable experiences that balance customer needs with commercial outcomes. With a pedigree in strategic execution, and strong foundations and deep expertise across UX Research, UX Design, and UI Design, she brings a data-informed approach to defining the right problems, aligning stakeholders, and shaping clear product direction. Natalie is recognised for developing scalable design practices, raising quality through strong craft, and guiding teams from discovery through to delivery.
Natalie de Canha
Creative Group Head | MakeReign
Natalie is MakeReign’s Creative Group Head, and an award-winning e-commerce designer. She builds, nurtures, and matures exceptional product design teams, and the digital products and services they create. Her work sits at the intersection of design excellence and business strategy, where she uses design to unlock value, solve complex problems, and deliver customer-first experiences that drive measurable business results.
Natalie is known for translating complexity into meaningful, usable experiences that balance customer needs with commercial outcomes. With a pedigree in strategic execution, and strong foundations and deep expertise across UX Research, UX Design, and UI Design, she brings a data-informed approach to defining the right problems, aligning stakeholders, and shaping clear product direction. Natalie is recognised for developing scalable design practices, raising quality through strong craft, and guiding teams from discovery through to delivery.
ARCHIVE / 2026